POCO is a globally trusted smartphone brand that distributes accessible and affordable cellular devices. As of now, POCO has entered more than 35 global markets within three years. In 2020, the brand has shipped over 9 million POCO phones globally. POCO is a consumer technology brand, based on the philosophy of ‘Everything you need, nothing you don’t’ with a key focus on its POCO fans’ requirements. POCO smartphones offer premium performance and enhanced features from snappy speeds, crystal clear cameras, high refresh rates for mobile gaming, surround sound speakers and hi-tech power for extended amounts of battery life. They’re built on relentless pursuit of technology which its fans truly need, thus democratizing decision making and continuous product updates to ensure relevance.